Now you have a website. The necessary contents have been added to it. Now, how the website will reach the people we want? Where will we find our place in the highly competitive cyber space marketplace? When a customer searches for something, SEO takes us to the top of the first page of our website in search engines like Google. These are the first websites in the search result that the customer will naturally look up to. The terms that consumers use to search in search engines are called keywords. SEO is the process of editing web sites based on these terms. Google has developed an algorithm for the order in which the web site that the word refers to or the content it shows. It will have all kinds of keywords. There are two main types of SEO; On and off page. On-page content is the content of a web site. The content on the web site must be genuine and factual. If the content is stolen, Google can identify it and the website will be left behind. Off-page SEO is about backlinks provided on the back end of a website. Search engine optimization involves editing the content of a website or webpage and targeting the HTML and associated codes for targeted keywords, thereby leading to bottlenecks in the search engine indexing process. Let’s now look into the benefits of having an effective SEO strategy.